Digital Marketing And Management -A New Era

According to Business Week, the projected global spending on recorded music will be $27.9 billion by 2014.

The report predicts that global music sales will turn around in 2013, thanks to new online services generating subscription and advertising revenue. Growth in the Asia Pacific region and Latin America will help to offset decline in territories such as North America.

Digital sales will overtake physical purchases in 2011, the report said. It stated that anti-piracy measures by governments will help “stabilize” the industry.

Digital purchases are projected to rise to $17 billion in 2014, from $8.1 billion in 2009, according to “Entertainment and Media Outlook for 2010-2014.” Physical sales will fall to $10.9 billion in 2014, a decline of 66% from 2005, according to the report.

What does this mean for an emerging artist choosing a label and management team, it is important that whoever you choose has an understanding of the digital outlets (Pandora, iLike ect.) and foreign marketing. The digital market place blurs the line for foreign and domestic distribution, opening up possibilities that were not available for an emerging band with a digital savvy marketing and magnet team.

The Pros on Music180 can help you understand what you need to do and move your career forward… need some coaching?  Eric Galen and others can help.